Pricing

Costs less than your
chai budget.

Transparent rupee pricing with GST invoices, no per-transaction platform tax, no setup fee. Pick a plan and go live the same day.

GST invoice included Free for your customers Cancel anytime

Basic

One location. Everything you need to launch.
₹1,333/ month
Billed annually · ₹15,990 / year
  • Loyalty card
  • 500 m geo radius
  • 2 push notifications per day
  • Detailed analytics
  • Email support
Start 3-day free trial
Most chosen

Standard

For growing shops with up to 3 locations.
₹1,666/ month
Billed annually · ₹19,990 / year
  • Up to 3 locations
  • 1 km geo radius
  • 2 push notifications per day
  • Detailed analytics
  • Email support
Start 3-day free trial

All plans include Apple + Google Wallet, the scanner, and core analytics. 3-day free trial, cancel anytime, no refunds on part-used periods.

The math, your way

Your shop.
Your numbers.

Plug in roughly your business. We’ll show you what an active loyalty program would have looked like last year.

New customers a month
150
Average bill
₹350
Repeat-customer rate today
30%
Potential extra revenue per year
₹3.4 L
Based on a 38-point lift in repeat rate (pilot average) and 1.4 incremental visits per retained customer.
  • Repeat rate 30% → 68%
  • +57 customers retained / month
Start free · 4 minutes

Estimates only · Based on Punchd pilot data 2025 · Your mileage will vary

The channel advantage

No DLT. No templates.
No per-message fee.

Wallet push is not SMS, so the paperwork and the per-send bill simply do not apply.

SMS
Regulated marketing channel
Registration needed
TRAI DLT header registration
Template approval
Every template pre-approved
Cost per message
You pay for each send
Opt-out
Reply with a keyword
WhatsApp
Business API messaging
Registration needed
Business account and sender approval
Template approval
Every template pre-approved
Cost per message
You pay for each send
Opt-out
Block or report the sender
Wallet push
The card is the channel
Registration needed
None. It is not SMS, so no DLT.
Template approval
None. Write it and send it.
Cost per message
No per-message charge from Apple or Google
Opt-out
One tap on the back of the card

Apple publishes no daily cap on wallet pass updates. Google Wallet allows up to 3 push messages per customer per day.

The quick questions

Is GST included?+

Every plan is billed in INR with a proper GST-compliant invoice you can download for your accounts.

What do my customers pay?+

Nothing. Customers add your card to Apple or Google Wallet for free, no app, no subscription, ever.

Can I cancel anytime?+

Yes, in one click from your dashboard. Your plan stays active until the end of the period you have already paid for, and there are no lock-in contracts.

Do I need any hardware?+

No. The counter scanner runs in any phone, tablet or laptop browser. There's no Punchd hardware to buy.

Start today.
Live before your next rush.

Start free
No credit card to start · GST invoices · Cancel anytime